Triangles
How do a company's values turn from static words into a visual story?
Triangles already had a clear set of core values, but showing them as static words wasn't enough for a hero section. The challenge was to turn them into a visual experience that answers one simple question: what makes Triangles your best partner?
The idea
Every letter, a value
Instead of treating the name as just a logo, it became the structure of the story: every letter stands for one of the company's values.
The answer wasn't a sentence. It was a journey.
Storyboard
From sketch to frame
It started as quick sketches for each scene, then became frames in the brand colours.
Style frames
A shape and a motion for each value
Nine values, one for each letter: Trustworthy, Resourceful, Innovative, Ambitious, Nonpareil, Gainful, Laureate, Effective, Supportive. Each gets its own shape and motion.
Motion
Moments in motion
Have a brand that needs motion like this?
Tell me about your project, and let's start from there.
