Work/Motion

Summer 24

My roleMotion design
Year2024
CategoryBrand motion
Clientحدث الخط
In collaboration withToroun Agency
How does an identity built on print move?

"Summer 24" is a series of Arabic calligraphy and design workshops by Hadath Al Khatt. Toroun Agency developed its identity in a style that echoes silkscreen printing, and my part was the motion.

The identity is built on the feel of print, so I made the motion look printed on paper too: overlapping colours, grainy texture, and movement that keeps the trace of the hand.

Full project on Toroun Agency ↗Watch the full film ↗View on Behance ↗
Scenes

Each scene, its own motion

01IconsWorkshop icons appear with a printed motion.
02MapA map of the countries the workshops reached.
03Behind the scenesHandles and anchor points show how the logo animation was built.

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