Work/Motion

SHITAA 25

My roleMotion design
Year2025
CategoryBrand motion
Clientوِرش الخط
In collaboration withStudio Nazar
How does a winter identity built on Arabic letters move?

"Werash AlKhatt: Shitaa 25" is the second edition of a workshop series introducing Arabic calligraphy to younger generations. The identity is by Studio Nazar, and my part was the motion.

After several motion tests we landed on a movement that turns in a circle, because the workshops took place in different cities and we wanted the motion to reflect that. Each application has its own motion, but they all share the same rhythm and idea.

Scenes

Each scene, its own motion

013D exploration
02Workshops
03Design & type
04Cities
05Workshops & talks
06Poster
07From the event

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