Hawn
Hawn makes comfortable, practical, refined clothes for light everyday errands. The name means serenity, dignity, gentleness and ease without weakness. In a world full of noise, comparison and pressure, the brand believes calm is where strength begins, not its opposite.
Calm is not surrender. Calm is strength.
Who Hawn is for
An ambitious but pressured audience that values detail and looks for comfort with style.
Audience
Ages 18–30 in Greater Cairo: university students and people working at startups and corporates. Ambitious but pressured, they value experience and detail, and want comfort with awareness and style.
Personality
- Down-to-earth
- Honest
- Sincere
- Wholesome
- Cheerful, but calm
Tone of voice: calm, reassuring, human and balanced.
Hawn, with a fatha
The fatha makes sure the name is read correctly, since with a damma it means humiliation. The open space of the noon suggests ease, flow and serenity, in a letterform that balances strength and clarity.
Room to breathe
A modern, confident sans serif with an open A that leaves room to breathe, and considered spacing that feels calm and reassuring.
Quiet, natural colours
Deep, earthy and calm tones, set in Myriad Arabic and Avenir.
The identity in everyday life
From bags and labels to the clothes and social media.
Need an identity like this?
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