Work/Motion

Fsoda

My roleMotion design
Year2025
CategoryBrand motion
In collaboration withNazar Studio
How does a young brand move when it is both lively and calm?

That was my first question with Fsoda, Egypt's first real fruit soda. I animated the identity: the key scene, the stickers, the typeface (showing off its variable axes), a website motion concept, and the brand reveal film that brings it all together.

The motion aims for energy and freshness, held together by balance, strength and a contemporary feel. Time was the biggest challenge on the reveal film, but the result went beyond expectations.

Full project on Nazar Studio ↗
Scenes

Each scene, its own motion

01Logo
02Variable type
03StickersEach sticker moves like its word.
04Poster
05WebsiteA motion concept for the home page.

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