Arabic4U
Arabic4U is a UAE platform that teaches Arabic to non-native speakers, with questions for different age groups and tools for teachers and students, aimed at primary school pupils. It needed a clear bilingual logo and a character children could relate to along the way.
Faseeh, a falcon with an Arab character
I chose the falcon as a familiar Arab symbol, drawn as a friendly, interactive cartoon for kids: big round eyes, a pointed beak and a warm expression.
- Arab character
- A cartoon style that suits the audience
- Interactive
A bilingual logo
An English and an Arabic wordmark with the same spirit: full, friendly letterforms standing in balance with Faseeh.
Flexible lockups
Horizontal, vertical and single-colour lockups, plus app icon options.
Confident blue with warm accents
Blue brings trust and calm; yellow and soft lilac add the playfulness kids need.
Faseeh reacts
A set of expressions that keeps students company in the app: joy, surprise and encouragement.
The identity in use
From the website to social posts.
Need an identity like this?
Tell me about your project, and let's start from there.
